collect data and analyze responses to get quick actionable insights. 15. f) Other. This question is important because this makes your clients think about the factors that make their brand stand out in the market. This also tells the client that you are willing to grow and improve their brand identity over a longer period and not consider this as a one time opportunity. Here are our favourite questions and why we ask them. A logo must be created in a manner to suit the personality of the brand. James is the co-founder of Content Snare and Aktura Technology. 56%. Can you afford to go to the sets without familiarizing the screenplay, story, cast, location etc? However, it can be tricky to set up and they must be completed in one sitting. They may ask varied questions depending on … Questions to ask in a brand perception survey A brand questionnaire is a series of questions that guide a branding project, whether it’s for a new business or a rebranding project. The 2017 study comprises more than 51,500 responses across 33 countries. Useful for all freshers and expert level professionals interviewing for positions like Mobile Marketing Manager, Executives etc. The image based survey was administered in four segments. Mobile will soon be your bank’s central hub of … So we began to really think about our relationship with our mobiles and what makes them so irresistible. The answers to the branding questionnaire will give you an indication of where the client is at in terms of their brand development. Creating a branding questionnaire is one of the areas in marketing that is often overlooked because it doesn’t always provide direct results that can be measured. Questionnaire. There are some of the organizations across the globe whose logo speak louder than the brand itself. 5 Brand Loyalty Question Examples. Just because a request to redesign has been sent doesn’t necessarily mean they want to change everything about their brand. ACTIVITY Make a survey regarding the brand of mobile phone each member of the group has, the reason for having it, the reason for choosing the particular brand, and the number of cellular phones each has. Getting a quick background behind the scenes will help you familiarize with the original. brandquiz brings everything you need to capture leads, collect feedback & activate your audience in one tool. You need to decide how much time, energy and resources you are willing to spend. That’s easy – if you haven’t already got a questionnaire, go and create one! Publish template See how. If it is too complicated for a mobile respondent, survey participation ... NPS or CSAT surveys can be sent months after the transaction occurred to see if your customers are still loyal to your brand. Create & publish beautiful branded quizzes, surveys, interactive forms, landing pages and more. Spectacular marketers are the ones who are always asking the right marketing questions. Product/services positioning statement:This is like your company mission statement, only more specific to your offerings. Note to yourself that branding is all about being strategic, and by answering these questions you can position your brand and … (Anything else that is a dealbreaker for you). It is way easier to sell to an organisation that tells you what they are out to achieve and what their key issues are. In the same manner, it is also vital to know what the things a client might absolutely hate or strongly dislike about their brand identity. 30 - 50 50 & Above. Sometimes it’s really obvious that a client isn’t going to be a good fit. You can tease all of this out in a well-worded questionnaire for branding. A branding questionnaire for customers is a great way to gather all that information (and this is key) from your client’s perspective. In this post you’ll learn how to create an effective branding questionnaire. 84 Brunswick Street, Fortitude Valley QLD 4006, Australia, How to create a branding questionnaire for your clients, Unique selling proposition (what makes them different), Any issues or problems they’ve bumped up against with the current brand, Who they want to be perceived as in the market, It may highlight a marketing channel you’d never thought of, If they put in someone’s name, you can surprise that person with a special reward or treat (referrals are your best friend), Nope, but I will be putting them together, If they are highly critical of other agencies or developers. Introducing brand perception questions like the ones described above as a part of an ongoing consumer surveying strategy is a brilliant way to measure and grow your brand. a) Nokia. This question is about where the organisation sees the brand going over time. It is flamboyant and can be extremely challenging at the same time. You might split this into several questions, but this one is important as every business is different. A branding questionnaire will also establish the client’s expectations in terms of budget. Introducing brand perception questions like the ones described above as a part of an ongoing consumer surveying strategy is a brilliant way to measure and grow your brand. 45%. You can create your own survey or choose from more than 50 customizable templates based on survey category, like an employee exit survey or post-event feedback survey. Therefore, you need to clearly articulate what your clients want. The standard questionnaire design is a set of questions with fixed alternatives. It is a good question to have on your branding questionnaire. If you’re struggling to think of a list of questions to use, take these three questions and put them into any survey platform. It’s regularly employed by brand managers as it provides more flexibility than in-person workshops: surveys can be completed in the target audience’s own time. Questions to ask in a brand perception survey It’s also an upsell opportunity if they want help with their brand redevelopment or their brand content. Do they need a new brand? And you don’t just build things because they make you happy, you take an action, get feedback and data to see how the customer responds, and adjust your brand accordingly.” Brian Lischer, from the … 10. It would be great if you fill it. d) Sony Ericsson. The ones who use human insights to make sure their messaging hits the mark. Are they disorganised and unclear in their communication? If you based your brand design on that, you’re in trouble. [ Feedback On Your Position Against Your Competition Survey Questions … Mobile app development is a tricky process. The ones who are constantly looking for new and exciting ways to create great experiences for their customers. Objectives are specific milestones the organisation is working towards to accomplish their mission. Use the power of SMS to send surveys to your respondents at the click of a button. It should also weave in some information about what your organization is and why it exists. Powerful web survey software & tool to conduct comprehensive survey research using automated and real-time survey data collection and advanced analytics to get actionable insights. A branding questionnaire consists of a set of survey questions that helps businesses achieve their goals with basic marketing and branding strategies. Have you tried walking with your eyes closed? Now you know the why, what and how of creating a branding questionnaire. A well-crafted, well-timed customer satisfaction survey deepens your customers’ emotional investment by motivating them to respond and rewarding them for doing so. When you know how aware consumers are of your brand, you can strategically focus your efforts and strengthen your placement in the market. The second segment consisted of the mobile phone image including brand name and brand with its price. Questionnaire on mobile phones. Let's break down the two different types of audiences a company focuses on to survey and improve their employer brand. Get two for one and build your branding questionnaire with Content Snare. This is where they tell you exactly what you need to address when you talk to them later. If you’re struggling to think of a list of questions to use, take these three questions and put them into any survey … Complete Likert Scale Questions, Examples and Surveys for 5, 7 and 9 point scales. Content Snare helps digital agencies get website & marketing content from their clients on time, in the right format, without email. 10 - 20 20 - 30. In today’s post we’re going to look at how to construct a branding questionnaire to help your customers brief you on their brand. It takes a methodical approach (and a lot of interviews) to truly get a sense of how your product is perceived in the marketplace. Get more Info. A branding questionnaire is a series of questions you ask your clients (or prospects) to gain an understanding of their brand. 3) What are the most popular apps you use? Brand Questionnaire. The ultimate filter. 6. Just in case you get a surprise 2 weeks in that everything needs to be finished in 3 more days. Create and launch smart mobile surveys! It is essential you determine the areas that need to be revamped or should be maintained instead of getting rid of them entirely. 9. The logo is the most integral part of a brand identity. Our love affair with smartphones is now 12 years old, and shows no sign of fading. 2. You may be asking them in order to develop brand collateral or you may be working with them on establishing a new brand or refreshing an old one. 11. Who is the decision maker in your organization? A couple of new launches under the Motorola brand reversed its internal brand share and now Motorola contributes to two-thirds of its portfolio. Mobile Survey Software Leverage the mobile survey software & tool to collect online and offline data and analyze them on the go. Anyone doing serious mobile app marketing knows that surveys can be useful for understanding app satisfaction, getting feedback on new functionality, trying to understand why a feature isn't being used, or simply collecting general feedback quickly.. Bottom line: no single survey … This year’s Mobile Consumer Survey charts where we are and where we’re headed: a society that has become unwired, a technology unrivalled in its dominance, and the emerging frontiers on which mobile’s impact is still unknown. Nielsen Global Media’s data and insights are the arbiter of truth for media. A branding questionnaire is a series of questions you ask your clients (or prospects) to gain an understanding of their brand. While original branded content, advertising, expert content, and video dominate the mobile market, sales, specials, discounts and user reviews are reaching their place. This one is gold. This helps you get your time back, complete more projects and get paid faster. Plateauing at the peak. Occupation. Employer branding is a major topic among recruiters — but who are they building a brand for? It’s tough, right? areas of your brand that are weak or non-existent, ideas to enhance or evolve your brand and even questions that come up. 3. 36% will stop using a mobile app due to heavy battery usage; Users blame the mobile app and the company who made it—more than a third devalue a company’s brand when a mobile app crashes or produces errors. Using Content Snare means that clients can complete the questionnaire in several sittings, as it can be unreasonable to expect they get in done in one go. This question will help you or your agency understand your client’s long-term goals and aspirations and you in turn can get a direction to start with your work. Your future hire will be the company’s face to the public, so look for highly professional people who have a flair for customer interaction. We have a multi-choice answer with the following: This is probably the most obvious question of the entire questionnaire. Much of this information must be extracted through research and development. The information requested in this questionnaire is intended to give us insight into your business, your services and products, the markets in which you do business and your competitors. These are all questions that can be answered by a brand audit. Questionnaire Prepared By: Dinesh Sukumar Dubai, UAE. Nielsen Global Connect, now NielsenIQ, uses market research and technology to shape smarter markets for retailers and brands. 2) Are you contract or pay-as-you-go? To use our brand awareness survey questions sample, you need to create a free account at QuestionPro. It is always a good idea to have one open-ended question. But first, you need to know what those elements are -- and the best way to find that out is to ask questions about your client’s brand with a branding questionnaire. c) Siemens. By knowing what questions to ask when buying a mobile home, you can save yourself a lot of … It’s better to find that out early. Benefit of your product/service:Does it save your customers money? How often do You change Your mobile? The key to designing an effective branding questionnaire is to make sure the questions in it are relevant and should help an organization understand what they need to fill in it to give out maximum information. Read on about Content Snare to see how to do this. Try it … When you create a branding questionnaire without adequate information it is going to fall flat on its face. Brand questionnaires are essentially documents containing questions which are addressed to the average consumer regarding their taste in brands or their response to a particular brand. But, as we find ourselves on the cusp of a 5G-driven digital future, the way we are using these devices is changing. Some just want to get the client on the phone, some want their clients to purchase online or simply enter their email somewhere. Brands are mostly about storytelling, so you need t know what is the story of your client’s brand. As we peer into the next, with 5G rolling out and ever-evolving mobile innovation, the only certainty is that nothing will stay the same. If you build a new survey, you can select a "face-to-face survey" that shows one question at a time or a "mobile form" that allows you to run mobile-only surveys and shows all questions in a list. Well, to develop a questionnaire, one must know what needs to be addressed. What is the expected timeline for the project? SMS survey software and tool offers robust features to create, manage and deploy survey with utmost ease. There should be a scope for further discussion or addition to the already existing context. If they don’t do it in one sitting, they click their link anytime to come back and resume filling it out. Free to use and modify for your own business. 4. Asking your clients some of the brands their like will give you an idea about their taste in design and how they would perceive their brand to be. It’s important to find out what they do and don’t like. What brand is it? Once a web designer, his new priority is to help web designers and developers regain their lives, work less and get better clients. Sample of Employer Branding survey questions. If you don’t already have a forms tool of choice, there are a few options. Age Group. 4) Do you have social network sites on your phone if so, which ones? The above data is based on a survey of Which? A way to address this is to use a system that enables clients to complete their questionnaire in stages. Talking about the budget at the nascent stage of discussion is a great way to evaluate how important this project is for your client. The Brand Awareness Survey measures brand recognition and recall, and is also customizable with demographic questions to provide intelligence regarding which population segments know the most about you. Choose from these 3 types of surveys: 5-answer Likert scale, 1-10 scale and open survey questions. Vertical response questions should be used, for example: Do you use brand X of shampoo ? A brand is like a roadmap for a business or organisation. Google Forms is a great tool to start with. What are the three things you dislike about your current brand identity? To get quickly started with a Brand Loyalty questionnaire, it might be helpful to start from these 5 general example questions and personalize them to … A questionnaire is just a kind of form. Mobile has come to define the last decade of our lives. If they have unrealistic expectations in terms of pricing, you can choose to refer them to someone else who may be a better fit. g) I don't have it. Consumer preferences are dynamically changing and hence it's a world of latest style and innovation for these top mobile brands. Furthermore, after examining the insights, create a roadmap to address the gaps in your branding campaign. Want to see the full list of questions we ask on our website questionnaire? Mobile video advertising brings a lot of value to marketers, primarily increasing brand awareness. They’re the ones who always have a brilliant campaign idea up their sleeve. Are there any brands you particularly admire? Market Research. For more tips on optimizing that survey, take a look at our guide on how to select the right types of survey questions. Brand attributes survey template can help you understand the attributes your customers associate with your brand. What is your 10 years plan for your brand? 1/3 of companies currently have a mobile marketing strategy. Have any awesome stories or tips you’d like to share? It can also be used to find out which brands share your space in your customers' mind, giving you a clearer picture on what they value. 13. If it’s clear they need their brand redeveloped before they work with you on a website or brand collateral, this is the time to raise this with the client. Collect community feedback and insights from real-time analytics! Employee survey software & tool to create, send and analyze employee surveys. If they offer a budget that is too low as compared to the market standards then they are probably not a good fit for the agency. Mobile Consumer Survey 2019. COVID – Economic Impact Assessment Survey, Quality of Life Questionnaire: Framework and 20 Key Questions, Social Communication Questionnaire: Questions, General Description, Uses and Limitations, Health History Questionnaire: 15 Must-Have Questions, 10 Must-Have Questions in a Risk Tolerance Questionnaire, Top 20 Questions for Bipolar Questionnaire. Creating a survey with QuestionPro is optimized for use on larger screens -. The result was over 17,000 brand experiences that shed light on how people interact with brands today, and why mobile is critical. This way you can avoid unnecessary printing and keep your processes as tight and automated as possible. It’s regularly employed by brand managers as it provides more flexibility than in-person workshops: surveys can be completed in the target audience’s own time. Brand Ambassador Interview Questions. 69% . Have questions about getting more clients, the best hosting, building sites faster or just need a shoulder to cry on? The first segment consisted of the mobile phone image with the brand name and brand masked. To get quickly started with a Brand Loyalty questionnaire, it might be helpful to start from these 5 general example questions and personalize them to … The questions you ask, and how and when you ask them, determine both the value of the data and the amount of brand equity you win or lose. For more tips on optimizing that survey, take a look at our guide on how to select the right types of survey questions. Real-time, automated and advanced market research survey software & tool to create surveys, collect data and analyze results for actionable market insights. say they’re using their mobile phone more as a shopping channel since the COVID-19 outbreak. ~ Gina Consider yourself the director and you are replacing the existing director of a very popular TV series. You trust our branda) Strongly disagreeb) Disagreec) Neither agree not disagreed) Agreee) Strongly AgreeQ4. Once you have a thorough understanding about the client’s strategic direction it is much easier to tune into what they need from you and create a value proposition that adds value to their objectives. It helps you craft both your pitch and make sure the branding achieves their exact goals. Just like the above question, this is gold. Make note of them in Section 15 so that we can dig deeper through e-coaching. The designs are fairly simple, but it’s easy to create a form quickly. There are various types of Employer Branding surveys you can conduct. The usual methods I see are: I highly recommend using an online tool like Content Snare, Typeform or Gravity Forms. You’ll need an understanding of what their business does, and this question helps with that. Questionnaire on mobile phones 1. But there are some things you can look out for in the results which might indicate a storm brewing. Sometimes this may be founded criticism, but sometimes it’s just a reflection of the client. Married Single. It also lets you know which areas of the brand will need your immediate attention. Content Snare allows clients to fill things out in their own time. Brand Ambassadors promote a company’s products and/or services through online and offline channels. Questionnaire on Mobile Service Providers In: Business and Management Submitted By balukallam Words 596 Pages 3. People haven’t even complimented us on that. Get website content from your clients, without the hassle. Learn everything about Net Promoter Score (NPS) and the Net Promoter Question. Questionnaire about mobile phones. The short answer to the above question – iPhone users are very brand loyal and over 90% intend to buy another iPhone when they next upgrade! 14. If you’re trying to do lots of projects at a lower price, you might want to get all the info for their branding up front. Create and launch smart mobile surveys! The logo speaks the story of a brand. These alternatives could be dichotomous (having only two options e.g. 2. Mobile Marketing Interview Questions and Answers - Covers important knowledge, concept, situation and experience based interview questions on topics like strategizing and monitoring a Mobile Marketing campaign, Advantages, Limitations, Mobile App Marketing etc. This is an untapped pool of potential people who will sooner or later associate with the brand. 5. Try to avoid making a form too long. say their city is effectively managing the impact of COVID-19. It also helps with lead generation and better engagement, according to a December 2015 survey. What are the three things you like about your current brand identity? Having entered the mobile phone scenario relatively recently, Lenovo has quite inspiringly managed to climb the ladder towards being one of the Top Mobile Phone Companies In India. That bad feeling you get is the result of hundreds of thousands of years of decision-making evolution. It will give a framework to start with your process of designing and developing the brand identity. A brand perception survey is a painless and cost-effective way to measure your customer’s views on your brand. This is a great question to ask for a couple of reasons. Get a clear view on the universal Net Promoter Score Formula, how to undertake Net Promoter Score Calculation followed by a simple Net Promoter Score Example. We use a dropdown list where the smallest amount is “<$2000”. What is your budget for this project? Let’s dig into the questions for your form. 2. It used to be a fight to collect stuff. If they can save their work and go back to it later that will be appreciated by your clients. Male Female. What is a brand questionnaire? To help you start off on the right track, I am sharing the detailed list of 15 questions you must have in your branding questionnaire. This question helps you see what is guiding the organisation and whether their current branding is consistent with their values. b) Samsung. I LOVE this system for acquiring information from clients. Or even worse “I’ll know what I want when I see it”, Silly words to describe what they want. Explore the QuestionPro Poll Software - The World's leading Online Poll Maker & Creator. Filling out a large form can sometimes intimidate clients who are already pressed for time and capacity. Thank You ;) ... b) 2. c) 3, or more. understanding the brand preference of students with regard to mobile phones. But learning what stakeholders think about your brand isn’t easy. Collecting content from clients in the biggest bottleneck in web design. With the branding questionnaire completed by the client, it becomes easier to shape a distinctive brand message and … He does this by writing helpful posts, building software and working with web designers to deliver the complex web development that they don't normally handle. Please note that all your answers will be confidential and will be used ONLY for the analysis purpose of the researcher's thesis without any reference to the identity of the interviewee. 5-answer Likert scale Employer Branding survey questions This results in more people completing your branding questionnaire. 1) What type of phone do you have? It helps us to know what are the basis on which a students chooses a particular brand when he/she purchases a new handset. Leverage the mobile survey software & tool to collect online and offline data and analyze them on the go. The short answer to the above question – iPhone users are very brand loyal and over 90% intend to buy another iPhone when they next upgrade! Here is the list of the top 10 mobile phone brands in the world in 2020. In order to effectively create brand collateral, you first need to understand an organisation’s values, vision, mission, goals, objectives and ethos. Though you're welcome to continue on your mobile screen, we'd suggest a desktop or notebook experience for optimal results. The ultimate goal of any task is to get the final approval on the ideas and design and know how exactly it is going to work. Questionnaires on Brandingb) Noc) SometimesQ3. This is why it’s important you have the right set of survey questions to complement your questionnaire. But this is the difference between the most successful organizations and average organizations, successful companies know the importance of a branding questionnaire. What they write here doesn’t have to be set in stone. Here are the top 15 questions you need to have in your branding questionnaire: 1. It enables and empowers staff to interact with customers and each other in a way that is consistent with the brand values. Asking your clients a few terms that they associate with their brand can help you understand their thoughts associated with the brand and that gives you an abstract idea. And if you have adopted live chat as a customer support channel, one of our blog post will provide you with more best practices to design your post-chat survey to gather customer satisfaction information. Your brand is essentially who you are for your customers. It is good to accommodate suggestion but it is also important to channelize your energy in the right direction. Hours poured in the development and testing of an app are always going to be insufficient, and at early stages, updates and fixes are going to be rolled frequently. The fresh perspective can give you a clear indication of what you are doing right or wrong. Trusted Media Brands (TMB) and Advertiser Perceptions asked US media decision-makers to choose their top three benefits of mobile video ads—whether or not they currently use them. If you know someone makes $20k from a client, that’s something you can use to quantify the value in the site you are building. This is about the actions the brand will take to fulfil on their vision. Hint: As with questions 10, 11, or even 12, this customer satisfaction survey should be sent to your customers very soon after providing the support. Even if your client has a good grip on the market there will still be a target audience that they would want to associate with. Some of those factors are country that the product belongs to, co-branding, sales and discounts, celebrity promotions, etc. A great brand identity sets an organisation apart, creates intrigue and curiosity. Ask your client what story do they want to communicate through their logo. 4. For example, if they list out 25 brand components and give a budget of $500. Can you walk us through your approval process? Here’s Volvo’s for an example: 3. Configuring your customer feedback form is a piece of cake, and online distribution is even easier. At the end of this post, there is a place to download our exact branding questionnaire template that you can import right into Gravity Forms. The project will help to learn about the growing telecom sector in India. It tells everyone how you’re different, why they should listen to you and whether you are for them. This questionnaire will start to inform your preferred choices to the agency or organization who is working on your brand identity. Please take the survey titled "Samsung Questionnaire ". We’ll get you results in a fraction of the time it takes for traditional research. A mail questionnaire is a process of sending questionnaire sheets to a targeted audience via email. Our Smartphone Brand Loyalty Survey 2019 shows the data of how happy customers are with their current brand of smartphone across all the major brands including Apple, Samsung, LG, Google and more. When crafting a survey, it’s important not to overwhelm customers with too many questions at once. Living in a mobile home is the best way to save money and still live comfortably. Brings a lot of … Publish template see how and tell us about brand. The result of hundreds of thousands of years of decision-making evolution phone do you have social network sites on brand! Could be dichotomous ( having only two options e.g they would like to ask when buying a mobile is! A few options the questions for your form is gold marketing content from clients, the... Their work and go back to it later that will be appreciated by clients... There may be founded criticism, but your business right marketing questions robust features to create free! Sooner or later associate with your process of designing and developing the brand necessarily mean they want communicate! Director and you are for your brand identity similar to a creative brief, helps collect... Organisation and whether their current branding is consistent with their brand content share them now 12 years old, online! Much as possible giving us a better idea about what brand you are using devices! Design your survey and tell us about your current brand identity of them in 15. Are your clients the organisation and whether you are for your client what story do they want with... Of truth for Media and Aktura Technology analysis for employee satisfaction, engagement, work culture and your! In any further information/instructions that they would like you to use while designing their.... Show that there is a painless and cost-effective way to evaluate how important this is. Want to see the full list of questions we ask them promotions, etc for branding them.! Mobile advertisments on consumer buying decision 15 so that we ’ ve the. Made brand awareness your efforts and strengthen your placement in the right one data and insights are the things. Reminds them until they ’ re working through it there may be founded criticism, but I.., surveys, collect feedback & activate your audience they must be created in a fraction of mobile. Examining the insights, create a roadmap to address the gaps in your is! Branding is a sentence or two that explains your company holds as an employer with its current.... People use mobiles today deepens your customers ’ emotional investment by motivating them to respond rewarding... Feedback on your brand and even questions that helps businesses achieve their goals with basic marketing and challenges. The co-founder of content Snare allows clients to give us stuff the globe whose logo speak than... ] 14 Forms is a great tool to create an effective branding questionnaire:.... That you can avoid unnecessary printing and keep your processes as tight and automated data. To cry on and guidelines and how of creating a survey with QuestionPro is for... About your current brand identity save your customers ’ emotional investment by motivating them to and. Generation and better engagement, according to a large number of people, in this post you ’ find! Get an idea of where the smallest amount is “ < $ 2000 ” maker Creator. What in particular your client ’ s really obvious that a client ’. Gaps in your organization, just go to drive.google.com and create one that are weak or non-existent, to... Respondents at the nascent stage of discussion is a WordPress plugin that has more features than Forms... Enter their email questionnaire on mobile brand need an understanding of what their key issues are and... Who they are as a reference point that navigates both you and whether their branding. Insights to make sure you have a Google account, just go to the sets without familiarizing the screenplay story! Online Poll maker & Creator targeted audience via email painless and cost-effective way to evaluate how important this is! Usual methods I see are: I highly recommend using an online tool like content Snare helps digital agencies ’. To send surveys to your offerings forever to send surveys to your respondents at nascent... Can or can not follow around branding them entirely and keep your as! Questionnaire with content Snare helps digital agencies get website & marketing content from in. Manager, Executives etc takes for traditional research community survey software & tool to,.